Last updated on Feb 24, 2024
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Authentication methods
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Password policies
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Error messages
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Visual design
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Here’s what else to consider
A login page is the first point of contact between a user and a website or an app. It is also a critical component of security and privacy, as it protects the user's data and identity from unauthorized access. However, designing a login page that is both secure and user-friendly can be challenging, as there are many factors to consider, such as authentication methods, password policies, error messages, and visual design. In this article, we will explore some of the best practices and tips for creating a login page that meets the needs and expectations of both the users and the business.
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- Bassem Maher-MBA GB Corp-Accountant Section Head - MBA Eslesca Business School
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- Santhosh Raman Karthikeyan Associate Vice President at Natwest Group
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- Amit Bisarya Associate Director WFM at United Health Group
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1 Authentication methods
One of the first decisions you need to make when designing a login page is how to authenticate the users. There are different methods available, such as email and password, social media accounts, biometric data, or one-time codes. Each method has its own advantages and disadvantages, depending on the level of security, convenience, and user preference. You should choose the method that suits your target audience and your business goals, and offer multiple options if possible. For example, you can allow users to sign in with their email and password, or with their Google or Facebook account, or with their fingerprint or face recognition.
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- Bassem Maher-MBA GB Corp-Accountant Section Head - MBA Eslesca Business School
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Mobile-friendly design: Ensure the login page adapts seamlessly to different screen sizes and devices for a smooth user experience.Accessibility: Make sure the login page is accessible for users with disabilities following WCAG guidelines and best practices.Additional Tips: Minimalist design: Keep the login page visually clear and uncluttered to avoid overwhelming users.Brand consistency: Maintain consistent branding elements like logos and color schemes to create a familiar and trustworthy experience.Progress indicator: Consider adding a progress indicator during the login process to provide feedback to users about the status of their requests.Social login options: Some applications offer social login options.
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- Amit Bisarya Associate Director WFM at United Health Group
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One of the first decisions you need to make when designing a login page is how to authenticate the users. There are different methods available, such as email and password, social media accounts, biometric data, or one-time codes.
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- Prasanna S LinkedIn Top Voice - Sales Engineering, Business Analysis, Presentation Skills | Solution Consulting at Zoominfo, NASDAQ Listed: ZI
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Imagine your login page is like a magical door to a secret clubhouse. To make sure only the right people get in, the door not only needs a special key (password) but also a secret handshake (2FA). The special key is super strong, like a code with numbers, letters, and symbols, to keep it safe from sneaky intruders.Now, the door is not just strong, it's also friendly and easy to use. It has big, colourful buttons for you to type in your special key, and it shows you fun pictures to guide you. If you make a mistake, it doesn't get mad. Instead, it kindly asks you to try again. This way, the door keeps your clubhouse safe from bad guys but also makes sure you can get in easily and have a great time with your friends inside!
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- Prakhar Gupta Technical Specialist @ Johnson Controls | Business Analyst | Founder | Growth Hacker, Digital Marketing, Social Media Marketing and Growth Marketing Specialist
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Create a secure yet user-friendly login experience by implementing strong security measures like encryption in the background while maintaining usability with a familiar, straightforward interface and convenience features like password recovery.
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2 Password policies
Another important aspect of designing a login page is how to enforce password policies. Password policies are the rules and requirements that users have to follow when creating or changing their passwords. They are meant to enhance security and prevent brute force attacks, but they can also affect user experience and satisfaction. You should balance the trade-off between security and usability, and avoid overly complex or strict policies that frustrate or confuse the users. For example, you can use a password strength indicator to guide the users, or suggest a strong password that they can easily remember, or implement a passwordless login system that eliminates the need for passwords altogether.
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- Santhosh Raman Karthikeyan Associate Vice President at Natwest Group
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1. Use multi-factor authentication2. Secure password requirements3. SSL encryption4. Implement CAPTCHA5. Error handling6. Account lockout policy7. Remember me option8. User-friendly designBy following these guidelines, you can create a login page that balances security with user-friendliness to provide a positive experience for your users.
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Also need to focus on usability aspect while designing password policies. 1. A simple way would be to include a “show password” option to allow users to check passwords before submitting. This can reduce frustration from typos, esp on mobile devices.2. Provide single sign-on options for users who don’t want to remember multiple passwords. 3. Ensure the login page is accessible to all users, including those with disabilities. This includes screen readers, onscreen keyboard options, clear labelling of form fields.
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- Antonio Bello IT Project Manager | Scrum Master | Product Owner | Team Management | Changes Promotor
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There are a lots of app modules, some of them included on the database to enforce password policies, I personally like password strength indicator, guide users and offer a user friendly screen to do it, will be beneficial. With regards to back-end, ensure the encription in database, also, mostly of the engine database offers a strong encription fields.
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3 Error messages
A common scenario that users encounter when logging in is encountering an error message. Error messages are the feedback that the login page provides when something goes wrong, such as entering an incorrect email or password, forgetting a password, or having an expired session. Error messages are essential for informing and helping the users, but they can also affect their emotions and perceptions. You should design error messages that are clear, concise, and friendly, and that offer solutions or actions to resolve the issue. For example, you can use a red color to highlight the error, or provide a link to reset the password, or explain why the session expired and how to log in again.
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Error messages in the authentication process is always a trade off between exposing valuable information for hackers and providing a decent UX for the users. For example it would be nice to show the message: Invalid username. But if this message is not shown the attacker knows already that the username is correct. From a security perspective it should be a generic error message and the possibility to create a support ticket in case the login doesn't work.
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- Hossein Habibinejad Senior Business Financial analyst | GAIQ Certified | Google Analytics | Candidate of CFA level II
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Dealing with error messages in a login page is a crucial aspect of user experience, and my background in web development aligns with the principles discussed in the text.Based on my knowledge, clear and concise error messages are pivotal in guiding users through potential issues during the login process. Drawing from my expertise, an effective strategy I've implemented involves providing actionable solutions within error messages. An especially effective method is offering direct links or buttons to reset a forgotten password, resolving issues promptly.
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4 Visual design
The last but not least factor to consider when designing a login page is the visual design. Visual design is the appearance and layout of the login page, and how it affects the user's attention, interest, and trust. Visual design can also influence the user's impression of the website or the app, and their willingness to sign up or log in. You should design a login page that is consistent with your brand identity and style, and that is simple, clean, and intuitive. For example, you can use your logo and colors to create a recognizable and professional look, or use images and icons to create a visual hierarchy and guide the user's eye, or use whitespace and alignment to create a balanced and organized layout.
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For a visually appealing login page, focus on simplicity with a clean layout and brand-aligned colors, ensure accessibility with high contrast and legible fonts, and provide clear user feedback through progress indicators and interactive elements like hover effects.
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- Pradeep Choudhary Helping my clients in Digital transformation journey of spend management. Techno Functional expertise into Ariba Solutions and PM capabilities helps me to drive implementations and support projects.
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I think login page should be more innovative and creative such as tic tac tow game as captcha verification.Also riddles for login in could be great way to differentiate your login experience along with security and information sensitivity sanctity’s perspective.
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5 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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Speak to users and ask them about what worked for them and what did not. Be open to the fact that you may not know everything about what is user friendly. Many senior people have concerns that are different from what is now conventional.
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1. Conduct user research to understand needs and behaviours of target audience, so that developed solution is inline with user needs.2. Include links to privacy policy and terms of use to let users know how their data will be handled.3. Provide clear feedback and messaging to user. If login is successful, redirect to intended homepage or dashboard. If unsuccessful, clearly mention the reason so they can rectify it.
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