Fact of Myth: Keystone or Coors? - The Daily Orange (2024)

Some time ago, the party gods descended upon Earth to save the souls of college students from sobriety. They declared that the beer pong cup runneth over while the pockets stay stuffed with leftover cash for early morning munchie runs. To fulfill their prophecies these gods gave the gift of Keystone Light.

This gift has now been brought into question by many brew drinkers. Is Keystone Light really divine intervention or simply the Coors Brewing Company’s method of damaged goods disposal? Fact or myth: Is Keystone Light just dented Coors Light cans?

To the average eye, the physical evidence to support this claim is overwhelming. The average partygoer can see that the majority of Keystone cans carry a dent and share a similar size and shape with their Coors counterpart. Furthermore, the two are brewed by the same company, and some argue they share a similar taste.

Yet, the company claims the only reusing going on in their brewery are the time-tested formulas used for their different beers. While Keystone Light and Coors Light may be related, they are not identical. And while much of this evidence points to the possible correlation of Coors Light and Keystone Light, even the non-corporate experts claims the rumor to be an urban legend.

‘It is obvious that this would be untrue, in that the company would have to get rid of the original beer label artwork on a dented can and reprint the new label for the new brand on the can. Remember that the label is inked directly onto the can before it is filled, not after,’ said Keith Lemcke, marketing manager for the world brewing academy and vice president of the Siebel Institute of Technology, a program which provide analytical services to the international brewing community

So in the end the conclusion is left somewhat to mystery. While personal experience may indicate the Coors/Keystone rumor is a fact, the officials are calling it a myth. Is this the biggest cover-up since Watergate? Just like those damn licks on a Tootsie Pop, the world may never know.