8 of the Best Factory Tours in Germany (2024)

Go behind the scenes of Germany’s most famous exports and find out how German cars, chocolate, and beer are made. Many factories in Germany open their doors to curious visitors and offer them a look at how their products are built, brewed, and sewed - from start to finish.

Before you go on a factory tour in Germany, make sure to call ahead or check their website and ask about reservations and tours in English. And don’t forget to check out the factory stores afterward for some great deals.

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BMW Car Factory Munich

8 of the Best Factory Tours in Germany (1)

Address

Am Olympiapark 2, 80809 München, Germany

Phone+49 89 125016001

For BMW fans, Munich offers no less than three points of interest, all in walking distance from each other:

The BMW Museum - Traces back the history of the famous car.

BMW World - An architectural masterpiece which is the delivery center for BMWs and also houses exhibition halls, design ateliers, and workshops for kids.

BMW plant - Offers fascinating tours: Put on your safety goggles and factory coats and watch how giant conveyors lift the 3-series BMW to be welded by computer-controlled robots.

  • Where: Petuelring 130, 80809 Munich

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Haribo Gummy Factory

8 of the Best Factory Tours in Germany (2)

The most famous gummy bears in the world come from Germany. Haribo Goldbären (gold bears) were born in 1920 in Bonn in West Germany.

Today, Haribo is the largest manufacturer of gummy sweets on the globe. Although you can’t enter the factory itself, you can visit the Haribo factory store, close to the original factory, which features an exhibition about Haribo and offers a wonderful variety of gummy bears for sweet prices.

  • Where: Am Neutor 3, 53113 Bonn, North Rhine-Westphalia, Germany

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Erdinger Brewery Munich

8 of the Best Factory Tours in Germany (3)

Address

Franz-Brombach-Straße 1, 85435 Erding, Germany

Phone+49 8122 4090

The world's largest brewer of wheat beer is located close to Munich and combines tradition and modern technology. At the Erdinger Brewery, the purest ingredients with age-old recipes make their way through a high-tech bottling plant.

On your tour, you will watch the brewing process from start to finish, explore the fermentation and filtration cellars, visit the computer-controlled warehouse, and learn how the beer is loaded and shipped around the world. More than one million bottles leave this brewery every day, but you can enjoy your fresh Hefeweizen in the brewery's beer garden.

  • Where: Franz-Brombach-Str. 1-20, 85435 Erding

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Chocolate Museum Cologne

8 of the Best Factory Tours in Germany (4)

Address

Am Schokoladenmuseum 1A, 50678 Köln, Germany

Phone+49 221 9318880

Cologne’s Chocolate Museum is home to a glass chocolate factory, where visitors of all ages can see how the cocoa bean turns into a chocolate bar. The machines in the small chocolate factory all have viewing windows, so you can get a detailed look at the individual production steps.

The exhibition tells you all about the rich history of chocolate, from the Mayan’s chocolate “drink of the gods” to today's commercials.If all this talk about chocolate made your mouth water, head to the 10-feet high chocolate fountain. The museum staff will be happy to dip a stick of waffle into the warm chocolate to give you a try.

Where: Am Schokoladenmuseum 1A, 50678 Cologne

Continue to 5 of 8 below.

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Meissen Porcelain Factory

8 of the Best Factory Tours in Germany (5)

300 years ago, Europe’s first porcelain was discovered in Meissen, close to Dresden. Today, Meissen porcelain (Staatliche Porzellan-Manufaktur Meissen) with its signature trademark, the crossed swords, is one of the most famous china manufacturers in the world.

You can tour various workshops that demonstrate the process of making the fine Meissen china by hand, from the modeling to the painting. There is also a museum, which holds a collection of 20,000 pieces from all periods, and an outlet store where you can hunt for some bargains.

  • Where: Talstraße 9, 01662 Meissen

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VW Factory and Autostadt Wolfsburg

8 of the Best Factory Tours in Germany (6)

Address

Heinrich-Nordhoff-Straße, 38440 Wolfsburg, Germany

Once again its cars - it is Germany after all. And the Volkswagen factory in Wolfsburg is just one hour away from Berlin and prides itself on being the largest auto plant in the world. There is a huge car museum, several pavilions dedicated to the various VW cars, driving courses for adults and kids, restaurants, a hotel, and of course the factory itself, which you can tour.

Another highlight: Embark on a glass elevator which takes you to the top of the 160 feet high glass Car Tower. They hold up to 800 custom-ordered cars, which are picked up by their buyers fresh from the factory.

Its adjacent “Autostadt” (car city) is a theme park dedicated to the automobile and offers everything car enthusiasts of all ages dream about.

Where: Stadtbrücke, 38440 Wolfsburg

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Steiff Factory and Museum

8 of the Best Factory Tours in Germany (7)

Address

Margarete-Steiff-Straße 1, 89537 Giengen an der Brenz, Germany

Kids and collectors all over the world love the German Steiff plush toys with their signature “button in ear”. Created in 1880 by the German seamstress Margarete Steiff, the plush animals are made only out of the finest materials, such as felt, mohair, or alpaca.

You can visit the birthplace of the famous toys, Giengen, 90 miles west of Munich. After stopping by the largest Steiff shop in the world, make sure to check out the interactive toy museum and the workshops where the plush toys are still created by hand.

Where: Margarete-Steiff Platz 1, 89537 Giengen an der Brenz

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Jagermeister Factory Tour

8 of the Best Factory Tours in Germany (8)

Address

Jägermeister, Campestraße, 38302 Wolfenbüttel, Germany

Not just fit for Frat boys, discover the German liquor of Jagermeister with a visit to its headquarters in Wolfenbuttel (about 200 km west of Berlin).

Tours are 1.5 hour and while you won't find out all the secret ingredients (there are 56!), English or German guides take visitors through production, into the herb cellar and through a tasting.

Where: Wolfenbuettel, Germany

8 of the Best Factory Tours in Germany (2024)

FAQs

What are the best car factories to visit in Germany? ›

  • Highlights:
  • Audi Factory, Neckarsulm.
  • Audi Factory & Museum, Ingolstadt.
  • BMW Factory & Museum, Munich.
  • Mercedes-Benz Factory & Museum, Stuttgart.
  • Porsche Factory & Museum, Stuttgart.
  • Volkswagen Factory & Museum, Wolfsburg.
  • Prices start at:

What is the famous chocolate factory in Germany? ›

The Halloren Chocolate Factory (German: Halloren Schokoladenfabrik) is the oldest German chocolate factory. The first mention of the firm dates back to 1804.

What should I look for in a factory tour? ›

During the tour, look for distinctive elements that might contribute to (or diminish) the operation's competitive effectiveness. Are there characteristics of the hardware that would make it particularly easy or difficult to perform the job expected of the plant?

Can you take a tour of the Ferrari factory? ›

Ferrari factory tour and visit to the Ferrari Museum

The Ferrari factory tour by shuttle bus is an interested guided tour, done seating on a small bus which drives you around the “Cittadella” (small city), the local nick-name of the Ferrari Factory Italy.

What car do Germans prefer? ›

Volkswagen was the most popular car brand in Germany thus far in 2023, followed by Mercedes-Benz and Opel. All three car brands originated in Germany and are among the names responsible for making the German automotive industry a global success. The graph at hand is based on a survey conducted in Germany.

Where is Lindt chocolate made? ›

The traditional Swiss company with its roots in Zurich is a global leader in the premium chocolate product sector. Today, quality chocolate products by Lindt & Sprüngli are manufactured at 12 of its own production sites in Europe (Switzerland, Germany, Italy, France, Austria) and the USA.

Where is Lindt chocolate from? ›

As a global leader in the premium chocolate sector, the company looks back on a long-standing tradition with its origin in Zurich, Switzerland. Lindt & Sprüngli produces quality chocolates today at its 12 own production sites in Europe and the USA.

What is the factory tour capital of the world? ›

Fly in and discover why York County, PA, is known as the “Factory Tour Capital of the World.”

What are the pros and cons of the factory system? ›

The factory system had both positive and negative impacts on society and the economy during the industrial revolution. While it led to increased productivity, urbanization, and technological advancements, it also resulted in harsh working conditions, exploitation of labor, and environmental pollution.

What is a factory tour? ›

A factory tour is an organized visit to a factory to observe the products being manufactured and the processes at work. Manufacturing companies offer factory tours to improve public relations.

Can I visit Mercedes factory? ›

Factory tour

Experience the Sindelfingen plant first hand (in German). Experience the fascination of commercial vehicles in Wörth up close with a tour guide.

What are the well known car manufacturers in Germany? ›

Currently, five German companies and seven marques dominate the automotive industry in the country: Volkswagen AG (and subsidiaries Audi and Porsche), BMW AG, Daimler AG, Adam Opel AG and Ford-Werke GmbH.

What is the number one car company in Germany? ›

Volkswagen

VW was originally formed in 1937 by the German government and was created with the aim of providing the population with a reliable car that was affordable for the average driver, hence the name which translates to people's car.

What is the most popular car made in Germany? ›

1. Volkswagen | 480,967 new registrations (2022) Volkswagen ranks first as Germany's most popular car brand, with 480,967 new registrations last year. Established in 1937, Volkswagen is one of the best-known German car brands worldwide, renowned for its high-quality, stylish design.

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